Repeating history to revitalise charity auction

After performing the role of live auctioneer on the charity event circuit for the past three decades, I started to see the same faces attending the events year in, year out. While it was great to see so many committed supporters of charity, it became apparent to me that I needed a fresh new delivery that would stimulate, motivate and entertain the diverse crowd – or risk them become bored and, therefore, less likely to dig deep for the cause.

I originally came up with the ‘history of auctioneering’ concept for my live auctions a decade ago.

It takes the audience on a globe trotting journey, starting with the origin and the birth place of live auctions in Ancient Roman times, quickly moving through the Middle Ages to the English, German and Dutch auctions, then jumping across to Japan, before finishing with a high-impact Australian cattle auction. Each auction takes on a life of its own and has a slightly different finish every time.

Each country is represented with a costume change and supporting props that leave the audience energised and entertained.

When I did the auction this way for the MS Trish Foundation, it was the first time in 10 years of doing the annual event that I had seen the room of 500 people quiet.

I believe the reason it has been such a success is the experience is not only memorable, it’s a point of difference for the event that can be adapted to suit different audience sizes and age groups.

You don’t need to be a comedian – though a sense of humour helps. What is important is to deliver a creative, polished performance that captures the audiences’ attention and keeps them guessing for the duration of the auction.

Once you have a great concept, don’t be afraid to keep updating it. After a fun and successful 2011, I am already planning a new and innovative approach for the 2012 — stay tuned. 

"Each auction takes on a life of its own"

 BY CRAIG MARSHALL, PRINCIPAL, CENTURY 21 CORDEAU MARSHALL GROUP

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